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Marketing Manager

Job reference V17
Contract type Part time, Permanent
Location Enham Alamein, Andover
Salary Level 7 - £30,000 per annum pro rata
Hours 25hrs hours per week (flexible with some evenings and weekends required)
Hourly rate N/A
Closing Date Friday 23rd February 2018

Role Overview

Responsible for the complete marketing experience, leading every facet of the Enham Trust story. From determining positioning, branding, competitive analysis, internal and external communications, you will help shape the voice of Enham, while helping it grow and engage our customer base.

Travel across Hampshire and at times the South of England will be required.

What you will be doing

Operational

  • Build specific Marketing brand strategies that will support the overall organisational strategy.

  • Continually review and realign the rolling marketing strategy and the operational plan to meet the needs of the Business Plan.

  • Lead on Enham Trust’s web strategy and development with a focus on cost, resource and performance management – including acting as the main point of contact for our website support agency.

  • Liaise with business areas to develop and deliver highly effective and coordinated marketing plans designed to meet the business needs including e-mail, B2B, SEO, PPC, Social media, content, website content, and e-newsletters.

  • Represent marketing on the Trust’s centenary project group and lead on all marketing activity for the campaign.

  • Responsible for internal and external communications for Enham PR, working with local and national media.

  • Responsible for the Enham Trust brand integrity; manage, communicate and adopt any changes that are recommended or agreed with regards to the Trust’s brand guidelines.

  • Play a key role in developing strategy for the Trust’s Centenary year – working in conjunction with the Centenary project group.

  • Scoping, planning, liaising and facilitating digital projects across the organisation.

  • Responsible for all external digital and offline marketing.

People Management

  • Motivate, coach and manage staff to support them to achieve their potential. Ensure staff operate in line with Enham Trust’s policies and objectives.

  • Networking with key external stakeholders and act as a brand ambassador for Enham Trust.

Quality

  • Analyse campaign results and trends and provide recommendations for future marketing activity.

  • Ensure digital data management is aligned to current Legislation and that the use of data is up-to-date and accurate.

  • Reporting KPI’s and marketing data back to the organisation, including ROI and commentary.

Finance

  • Prepare and Manage the centralised Marketing budget, ensuring expenditure is within agreed limits.

  • Work with the digital agency to deliver a cost effective digital strategy and the wider integrated marketing objectives of the business.

For more information please see our Job Description and Person Specification.

Enham Trust

We have been making a difference to the lives of disabled people for over 90 years. We explore opportunities with people so they can live the lives they choose by overcoming limitations and expanding possibilities. Through personal development, housing options, and employment, we support people to exercise individual choice and control in their lives.

Requirements

  • Successful applicants will be required to undertake a Disclosure and Barring Service (DBS) check and to provide proof of their right to work in the UK.

  • Successful applicants will be required to provide two references

Applying

If you are looking for your next challenge in a role that changes lives, then click on APPLY via our website: www.enhamtrust.org.uk/jobs or email a CV and cover letter to jobs@enhamtrust.org.uk

Interviews will be held onsite at Enham Trust in Enham Alamein, on 8 March 2018.

Other Information

  • Enham is committed to safeguarding and promoting the welfare of its staff and customers. We expect all our staff to be aware of their responsibilities to protect staff and customers from abuse or harm. Successful applicants will be required to undertake a Disclosure and Barring Service (DBS) check and to provide proof of their right to work in the UK. Enhanced DBS criminal record checks will be carried out as part of our selection process.

  • Enham Trust is an Equal Opportunities Employer and positively encourages applications from all eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status or pregnancy or maternity. We operate under the Disability Confident accredited scheme so please make this clear in your application. Enham Trust is committed to securing genuine equality in all of its activities as an employer and takes part in the Disability Confident Scheme. Enham Trust has now been accredited as a Disability Confident Leader. As part of our commitment to being a Disability Confident Leader, all disabled applicants who meet the essential criteria for a job vacancy will be interviewed. To be considered under the Guaranteed Interview Scheme, applicants will need to declare that they have a disability. When submitting your application please indicate that you consider yourself to have a disability, impairment or long-term health condition.

     

    Indeed reference: INDHP

 

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